Blog Archives

How the Public Sector Scorecard Works

If you’d like a nice pdf file of the image just ask me via my contact form

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Social Value

Tendering for Public Sector Contracts: Social Value Tendering for public sector contracts does not just involve following specific procurement guidelines, it also involves being aware of and mindful of current Government policy. Social Value Concept The concept of ‘best value’

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Segmentation in Consumer Markets Segmentation in consumer markets has suddenly become more interesting to me. I’m just considering segmentation as I author some marketing materials. The move to more individualised segmentation made possible through data is interesting. I found the

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Customer Satisfaction

“Thank you, Mrs. Linda Danielis. I could not have imagined having a better supervisor for my research and the thesis”. It’s great to receive positive endorsements!

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Customer Satisfaction

“Ms Linda Danielis is also my Supervisor. She is an awesome person. I have learn so much from her about how to write a quality dissertation paper.  I am well on my way  to successfully submit in July 2016 .

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Cumbria Chamber of Commerce Response to Budget

Following today’s Budget Statement by the Chancellor, Rob Johnston, Chief Executive, Cumbria Chamber of Commerce says “This Budget appears to deliver much of what Chambers have been lobbying for and to be a positive Budget for British business. The key

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Customer Satisfaction

19 March 2016 “I just want to use this medium to thank you for everything you did for me during the entire journey of my dissertation. You made the entire process worthwhile with your positive criticism. You challenged me all

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Customer Satisfaction

“Hello Linda, Happy new year to you and yours. I got my confirmed dissertation grade today. I got a score of 72%. You may not readily remember me but my dissertation topic is “Work life balance and its effect on

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Cause Related Marketing

Cause related marketing can help an organisation to develop its relationship with customers through emotional engagement. Examples include Breast Cancer Awareness or Tiptree’s Marmalde for Rotarians. Clearly the brand and the cause need to be relevant to the target market.

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Online Video Marketing

With changes in Twitter and Facebook keeping a great presence now demands increasing attention is paid to online video marketing. Videos are now autoplayed which means there is no volume heard but the action is important and if a story

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