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Digital Academy

Check out free courses in digital at http://www.greatbusiness.gov.uk/?utm_medium=bidd&utm_campaign=great&utm_source=google%20search&utm_content=all . There is a digital academy amongst other resources. Backed by Government, underpinned by Judge Business School at Cambridge and UCL.

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Digital Marketing

There is perhaps no reason to suppose that the digital marketing mix should differ from the marketing mix, (marketingteacher.com, 2014) details it is essentially the same. However other authors have suggested that the marketing mix could be revised e.g. McLean

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